Copying Failure to Succeed: The Ultimate Business Lesson from the Wright Brothers
Copying Failure to Succeed: The Ultimate Business Lesson from the Wright Brothers I find it absolutely mind-boggling that as recently as the year 1901—just over a century ago—it was very widely believed that mechanized flying was completely impossible. To get something heavier than air up in the sky was deemed an unachievable dream. Reputable newspapers and top experts all over the world had firmly confirmed this. The common consensus among people back then was simple: leave flying to the birds of the air. Well, all that changed rather dramatically. The way it changed contains a very interesting and valuable business lesson for us today. There is a profound secret hidden in the history of aviation that can completely shift how you approach making money and building a venture. The Secret of Creative Imitation: How Billions Are Made Before we dive deeper into the fascinating story of flight, let us spell out the first business lesson. There are people who have made billions of dollars an...